Summits  |  Vendor Seminars

Vendor Seminars

Room 1  |  Room 2  |  Room 3  |  Room 4

Day 1(September 9)
Day 2(September 10)
Day 3(September 11)

Conference Room 1, 1F/September 9 (Tuesday)

Portable Audio Video

Operating system platform drives personal media player design decisions
Accelerated Technology Taiwan Corp and Mentor Graphics

The Personal Media Player (PMP) market has been rapidly evolving from basic MP3 player to the inclusion of video playback, digital cameras, and wireless functionality. However, many PMP device manufacturers are finding a best design approach to keep as much functionality as possible during the creation of new and differentiated products -- while managing to meet market requirements of price, size, and battery life.

This seminar will cover the dynamics within the PMP market and its corresponding technology trends. In addition, the seminar will address the challenges designers face today as product cycles continue to shrink and consumer demand for a more robust user experience that includes reduced costs and low power consumption increases. Moreover, this seminar will present how a software operating system (OS) and the choice of a cost-effective OS platform can have a major impact on PMP design considerations to overcome design challenges.

Advanced display technology
Leadis Technology Inc

This seminar discusses some of Leadis' product offerings which include:

• color display drivers: critical components of displays used in portable consumer electronic devices
• LED drivers: provide controlled levels of current required to drive light emitting diodes in diverse applications including mobile backlight units
• power management ICs including LDOs, LDO controllers, shunt references, thermal switches, current regulators, and battery charger controllers
• audio CODEC and FM transmitter ICs: integral components in portable media players and their associated aftermarket accessories
• touch controller ICs: enable highly reliable touch-based input controls and attractive industrial design options for both mobile and non-mobile applications

Embedded Software

Mobile Internet Devices: How to get in front of the "Next Big Thing"
Wind River Taiwan Branch

The chance to ride the next big technology wave does not come around often in the high tech industry. There are personal computers, mobile handsets, and now, another opportunity faces us: Mobile Internet Devices.

As an OEM or ODM, how best can you use your resources and differentiators to be successful in this exciting new market? What are the technical and functional device requirements? What else will you need to offer your customers? How do you evaluate providers to make sure that you are one of the early successes?

Join Wind River in a discussion of how one early entrant into the market sees the best path to success.

Optoelectronics

New applications and emerging markets enabled by an advanced
spatial light modulator-DLP® Technology

Texas Instruments

There are three important trends combining to drive new markets and emerging applications. These trends include 1. the availability of low cost, high performance, and ever smaller digital projection technologies, 2. the low cost and increasing performance of digital cameras, and 3. the ability to use DLP®Technology to select specific wavelengths of light and project them, including IR and UV light.

These trends have combined to enable new technologies like hyper-spectral imaging, photo-therapy, 3D measurement, 3D biometric security, direct imaging, and more.

This presentation will briefly introduce the three trends listed above, discuss the emerging applications, provide a glimpse of what will be possible in the future, and introduce the DLP®Discovery Kits that enable developers to add digital projection and wavelength selection capabilities to their applications.

Conference Room 1, 1F/September 10(Wednesday)

Microcontrollers & Processors

Architectural Flexibility and Configurability for 32-bit Microcontrollers
MIPS Technologies Inc

The microcontroller (MCU) market is experiencing significant growth across the world, driven largely by applications that are outgrowing the capabilities of legacy 8- and 16-bit processor architectures. The industry is moving toward 32-bit architectures for high-performance consumer, automotive, industrial controls and other applications that require more memory, higher performance, scalability and connectivity as well as support for complex software.

The fastest growing 32-bit segment worldwide is the Asia Pacific industrial market. As designers create devices for this and other burgeoning 32-bit markets, they must determine which MCU architecture best meets their specific application. This presentation will discuss trade-offs and the technical considerations that designers must consider to best meet their design specifications, minimize system cost and get their 32-bit MCU to market quickly.

Streamlined Synergy Effect of x86 Embedded Platform—VIA Optimized Green Computing
VIA Technologies Inc

VIA has long been a leading proponent of Green Computing. With a focus on power efficiency throughout the design and manufacturing process since 2001, VIA is proud to be the market leader in sustainable computing products. By optimizing computing performance, VIA shows how streamlined synergy effect maximizes customers' value in x86 embedded platform.

Power & Green Technologies

Technologies and challenges of Human Body Communication
Progate Group Corp

Imagine people can pass through the ticket gate by waving hands without holding the EasyCard and exchange personal contact info to each other merely by shaking hands in near future. Instead of using the conventional transmission methods, these advanced technologies are using human body act as capacitor to carry an electrostatic charge from a transmitter to a receiver. Human Body Communication, this brand new technology will soon become the main stream. This seminar will unveil this up-to-date technology; the related technologies such as IC packaging, low power consumption, RF testing and its design challenges will also be introduced.

Conference Room 1, 1F/September 11 (Thursday)

HDMI Developers Conference

The 2nd Annual HDMI™ Developers Conference September 11, 2008 in Taipei. This exclusive event is a must for CE and PC design engineers and product planners looking for in-depth technical 'How-To's' and best practices for implementing HDMI™ in their upcoming product lines.

A one-day conference held in Taiwan, the world’s CE and PC manufacturing innovation center, will include presentations and technical sessions by executives and technical professionals from Agilent Technologies, Best Buy, EE Times Asia, Tektronix, Quantum Data and Silicon Image.

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